Tuesday, August 20, 2019
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IIHEM Programs

Le systme de formation nord-amricain adopt par lIIHEM se distingue des autres coles et offre aux tudiants une grande flexibilit. Amina & Radia Saadaoui, IIHEM Laureates - 2010

Marketing & Communication

Program Content

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing plays a key role in establishing the position of a firm relative to its competition, ultimately influencing the success of the business.

Marketing and communication major program at IIHEM seeks to enhance the ability to analyze demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services, so that appropriate polices and procedures may be undertaken to meet these demands. Marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, product and brand management, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.

Emphasis is placed on the qualitative aspects of business management in the communication and marketing areas.

The language courses focus on the content and the skills of communication and translation. The content of the communication module offered in this major emphasizes the techniques of communication in business as well as linguistic analysis and cross-cultural communication.

In addition to the marketing courses, students learn how to use and to do business through the Internet. They also explore the visual dimensions of communication by studying the principles of graphic design, the visual representation of data, and the proper design of man/machine interfaces.

FIRST YEAR

SEMESTER 1 SEMESTER 2
CODE COURSE CODE COURSE
ECO100 Economics I : Principles of Microeconomics ECO110 Economics II : Principles of Macroeconomics
MNG100 Introduction to Social Psychology ACC201 Financial Accounting I
CMP121 Computer Information Systems Applications MNG200 Introduction to Management
MAT101 Calculus I for Business I CMP251 Business Computer Applications
MAT205 Introduction to Linear Algebra MAT111 Calculus for Business II
AF100 Techniques de Communication I AF110 Techniques de Communication II
ENG100 Fundamental Reading and Writing Skills ENG110 Freshman Composition

SECOND YEAR

SEMESTER 3 SEMESTER 4
CODE COURSE CODE COURSE
ACC251 Financial Accounting II FIN331 Principles of Corporate Finance
ACC211 Principles of Managerial Accounting MRK330 Mass Communication and Media
MRK200 Marketing : Principles and Policies MNG230 Event Management
CMP241 Computer Programming for Business MNG300 Introduction to Organizational Behavior
STA201 Elementary Statistics STA315 Applied Statistics
ENG201 Advanced Reading and Writing ENG210 Analytical Reading and Writing Skills

THIRD YEAR

SEMESTER 5 SEMESTER 6
CODE COURSE CODE COURSE
MRK300 Buyer Behavior MRK340 Visual Communication
MRK310 Introduction to Marketing Management MRK440 Marketing Research
MNG325 Business Law and Legal Environment of the Company MNG440 Human Resources Management
POM320 Production and Operations Management I CMP422 Management Information Systems
FIN360 Intermediate Financial Management PFE Stage PFE (corresponding to 2 modules)
MNG400 Business Communication

FOURTH YEAR

SEMESTER 7 SEMESTER 8
CODE COURSE CODE COURSE
MRK400 Sales Management MRK410 Channels of Distribution
MRK430 Fundamentals of Marketing Management MRK420 Advertising Management and Strategy
MRK450 Corporate Communication MRK460 Product Strategy and Brand Management
POM410 Project Management MNG430 Small Business Strategy
MNG480 International Business MNG450 Strategic Management
MNG465 Management Analytical Skills MNG410 Advanced Business Communication

FIFTH YEAR

SEMESTER 9 SEMESTER 10
CODE COURSE CODE COURSE
MRK521 Marketing Management MRK595 Capstone Project in Marketing
MRK571 Marketing Research
MRK573 Internet Marketing
MRK586 International Marketing
FIN504 Financial Management
MNG585 Management Skills Development

Employment Opportunities

The Marketing and Communication Major prepares graduates for careers in consumer or organizational sales and sales management, product management, advertising management, promotion and media planning, public relations management, retail/wholesale management, purchasing and customer service management.

Graduate Education In Marketing

Holders of marketing diplomas may wish to pursue advanced studies in specialized fields related to their fields of study. Many universities offer graduate programs, leading to Master's and Doctoral degrees. Among the degree programs that can be pursued are the following:

  • MBA in Marketing
  • Master of Science in Direct and Interactive Marketing
  • Master of Science in International Marketing
  • Master of Science in Marketing Management
  • Master of Science in Marketing Communications

Most of the above Master's programs also have a continuation path to a Doctoral program.