Saturday, September 23, 2017
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IIHEM Programs

Le systme de formation nord-amricain adopt par lIIHEM se distingue des autres coles et offre aux tudiants une grande flexibilit. Amina & Radia Saadaoui, IIHEM Laureates - 2010

Marketing & Management

Program Content

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing plays a key role in establishing the position of a firm relative to its competition, ultimately influencing the success of the business.

Marketing education seeks to enhance the ability to analyze demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services, so that appropriate polices and procedures may be undertaken to meet these demands. Marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, product and brand management, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.

The Marketing and Management Major program at IIHEM is designed to give students an in-depth understanding of marketing techniques, marketing analysis and research, sales, sales management and sales promotion strategies in business. Emphasis is put on the analysis of consumer needs and behavior, and on the development of market studies.

YEAR ONE

SEMESTER 1 SEMESTER 2
CODE COURSE CODE COURSE
ENG100 Fundamental Reading and Writing Skills ENG110 Freshman Composition
MAT100 Calculus I MAT110 Calculus II
MAT120 Applied Matrix Algebra I MAT130 Selected Topics in Mathematics
CMP120 Computer Information Systems Applications CMP150 Advanced Computer Information Systems Applications
AF110 Techniques de Communication II ACC200 Financial Accounting I
ECO100 Economics I : Principles of Microeconomics ECO110 Economics II : Principles of Macroeconomics

YEAR TWO

SEMESTER 3 SEMESTER 4
CODE COURSE CODE COURSE
ENG201 Advanced Reading and Writing FIN330 Principles of Corporate Finance
ACC250 Financial Accounting II ACC320 Cost Accounting
ACC210 Principles of Managerial Accounting STA200 Elementary Statistics
CMP130 Introduction to Computer Programming ENG210 Analytical Reading and Writing Skills
MRK200 Marketing : Principles and Policies CMP250 Computer Information Systems Development
MNG200 Introduction to Management ECO300 Money and Banking

YEAR THREE

SEMESTER 5 SEMESTER 6
CODE COURSE CODE COURSE
MRK300 Buyer Behavior MNG305 Internship Report Writing I
MNG300 Introduction to Organizational Behavior MRK340 Visual Communication
MNG325 Business Law and Legal Environment of the Company MRK440 Marketing Research
POM320 Production and Operations Management I ACC330 Moroccan Business Environment :
Accounting & Taxation
FIN360 Intermediate Financial Management MNG400 Business Communication
STA315 Applied Statistics MNG440 Human Resources Management
    POM330 Production and Operations Management II

YEAR FOUR

SEMESTER 7 SEMESTER 8
CODE COURSE CODE COURSE
MRK400 Sales Management MRK420 Advertising Management and Strategy
MRK410 Channels of Distribution MRK430 Fundamentals of Marketing Management
MRK450 Corporate Communication MRK460 Product Strategy and Brand Management
MNG480 International Business MNG410 Advanced Business Communication
POM410 Project Management MNG430 Small Business Strategy
CMP422 Management Information Systems MNG450 Strategic Management
    MNG435 Internship Report Writing II

YEAR FIVE

CODE COURSE CODE ELECTIVE COURSES
MRK521 Marketing Management MRK586 International Marketing
MRK568 Advertising & Promotion FIN504 Financial Management
MRK571 Business-to-Business Marketing BA595 Applied Business Research
MRK572 Seminar in Marketing Research MNG527 Strategic Management
MRK573 Internet Marketing    
MNG585 Management Skills Development    
MRK595 Senior Project in Marketing    
  + 2 ELECTIVE COURSES    

Employment Opportunities

The marketing major prepares graduates for careers in consumer or organizational sales and sales management, product management, advertising management, marketing management and research, promotion and media planning, public relations management, retail/wholesale management, purchasing and customer service management.

Graduate Education In Marketing

Holders of Marketing diplomas may wish to pursue advanced studies in specialized fields related to their fields of study. Many universities offer graduate programs, leading to Master's degrees. Among the degree programs that can be pursued are the following:

  • MBA in Marketing
  • Master of Science in Marketing Analysis (MSMA)
  • Master of Science in Direct and Interactive Marketing
  • Master of Science in International Marketing
  • Master of Science in Marketing Management
  • Master of Science in Marketing Communications
  • Master of Science in Marketing Research

Most of the above Master's programs also have a continuation path to a Doctoral program.