Thursday, December 12, 2019
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IIHEM Programs

Le systme de formation nord-amricain adopt par lIIHEM se distingue des autres coles et offre aux tudiants une grande flexibilit. Amina & Radia Saadaoui, IIHEM Laureates - 2010

Marketing & Management

Program Content

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing plays a key role in establishing the position of a firm relative to its competition, ultimately influencing the success of the business.

Marketing education seeks to enhance the ability to analyze demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services, so that appropriate polices and procedures may be undertaken to meet these demands. Marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, product and brand management, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.

The Marketing and Management Major program at IIHEM is designed to give students an in-depth understanding of marketing techniques, marketing analysis and research, sales, sales management and sales promotion strategies in business. Emphasis is put on the analysis of consumer needs and behavior, and on the development of market studies.

FIRST YEAR

SEMESTER 1 SEMESTER 2
CODE COURSE CODE COURSE
ECO100 Economics I : Principles of Microeconomics ECO110 Economics II : Principles of Macroeconomics
MNG100 Introduction to Social Psychology ACC200 Financial Accounting I
CMP120 Computer Information Systems Applications MNG200 Introduction to Management
MAT100 Calculus I CMP150 Advanced Computer Information Systems Applications
MAT120 Applied Matrix Algebra I MAT110 Calculus II
ENG100 Fundamental Reading and Writing Skills MAT130 Selected Topics in Mathematics
AF100 Techniques de Communication ENG110 Freshman Composition

SECOND YEAR

SEMESTER 3 SEMESTER 4
CODE COURSE CODE COURSE
ACC250 Financial Accounting II FIN330 Principles of Corporate Finance
ACC210 Principles of Managerial Accounting ECO300 Money and Banking
MRK200 Marketing : Principles and Policies MNG300 Introduction to Organizational Behavior
CMP130 Introduction to Computer Programming STA315 Applied Statistics
STA200 Elementary Statistics CMP250 Computer Information Systems Development
ENG201 Advanced Reading and Writing ENG210 Analytical Reading and Writing Skills

THIRD YEAR

SEMESTER 5 SEMESTER 6
CODE COURSE CODE COURSE
MRK300 Buyer Behavior MRK340 Visual Communication
MRK310 Introduction to Marketing Management MRK440 Marketing Research
MNG325 Business Law and Legal Environment of the Company MNG440 Human Resources Management
POM320 Production and Operations Management I CMP422 Management Information Systems
FIN360 Intermediate Financial Management PFE Stage PFE (corresponding to 2 modules)
MNG400 Business Communication

FOURTH YEAR

SEMESTER 7 SEMESTER 8
CODE COURSE CODE COURSE
MRK400 Sales Management MRK410 Channels of Distribution
MRK430 Fundamentals of Marketing Management MRK420 Advertising Management and Strategy
MRK450 Corporate Communication MRK460 Product Strategy and Brand Management
POM410 Project Management MNG430 Small Business Strategy
MNG480 International Business MNG450 Strategic Management
MNG465 Management Analytical Skills MNG410 Advanced Business Communication

FIFTH YEAR

SEMESTER 9 SEMESTER 10
CODE COURSE CODE COURSE
MRK521 Marketing Management MRK595 Capstone Project in Marketing
MRK571 Marketing Research
MRK573 Internet Marketing
MRK586 International Marketing
FIN504 Financial Management
MNG585 Management Skills Development

Employment Opportunities

The marketing major prepares graduates for careers in consumer or organizational sales and sales management, product management, advertising management, marketing management and research, promotion and media planning, public relations management, retail/wholesale management, purchasing and customer service management.

Graduate Education In Marketing

Holders of Marketing diplomas may wish to pursue advanced studies in specialized fields related to their fields of study. Many universities offer graduate programs, leading to Master's degrees. Among the degree programs that can be pursued are the following:

  • MBA in Marketing
  • Master of Science in Marketing Analysis (MSMA)
  • Master of Science in Direct and Interactive Marketing
  • Master of Science in International Marketing
  • Master of Science in Marketing Management
  • Master of Science in Marketing Communications
  • Master of Science in Marketing Research

Most of the above Master's programs also have a continuation path to a Doctoral program.